by Brad Ross | Oct 16, 2020 | Digital Marketing, Global Business, Linguist, Localization, Translation Technology
Meet Joe. Joe manages localization for the DMV, and his translation just made the new driver’s manual. For some, making national or even international headlines is a dream come true, but probably not as a bad translation meme, right? Here are some tips on how to...
by lingo_admin | Oct 14, 2020 | Digital Marketing, Global Business, Localization
Is your translation service provider a strategic partner or merely another vendor? The distinction is key as managing another vendor can become another full-time job, draining valuable resources. With the thousands of translation and language service providers, it’s...
by Richard Roberts | Oct 1, 2020 | Digital Marketing, Global Business, Localization
Marketers often find themselves at the forefront of a company’s global expansion and responsible for creating a strategy to reach customers in target countries. While an exciting opportunity, going multinational is also a huge challenge for those tasked with...
by Mike Hurst | Sep 2, 2020 | CMS, Digital Marketing, Global Business, Linguist, Localization, Translation Technology
Almost every other day, you hear from a politician, a celebrity, a sports athlete, and everyone on social media saying “they were taken out of context.” It is typically related to past interviews, tweets, posts, and yes, even articles. The definition of...
by Snehal Mahajan | Sep 1, 2020 | Digital Marketing, Global Business, Localization
If your company is expanding to a new market or creating different translations of your product, it’s critical to create quality content that is cross-cultural and conceptual rather than a simple linguistic or literal equivalent. This will help keep your content...
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