by Brad Ross | Oct 16, 2020 | Digital Marketing, Language Services, Linguist, Product & Engineering
Meet Joe. Joe manages localization for the DMV, and his translation just made the new driver’s manual. For some, making national or even international headlines is a dream come true, but probably not as a bad translation meme, right? Here are some tips on how to...
by Greg Larsen | Oct 14, 2020 | Digital Marketing, Language Services, Linguist, Product & Engineering
Is your translation service provider a strategic partner or merely another vendor? The distinction is key as managing another vendor can become another full-time job, draining valuable resources. With the thousands of translation and language service providers, it’s...
by Richard Roberts | Oct 1, 2020 | Digital Marketing, Language Services
Marketers often find themselves at the forefront of a company’s global expansion and responsible for creating a strategy to reach customers in target countries. While an exciting opportunity, going multinational is also a huge challenge for those tasked with...
by Greg Larsen | Sep 1, 2020 | Digital Marketing, Language Services
Businesses must meet the speed at which culture shifts. Doing so in a global market requires time-sensitive, rapid response partners who understand the nuances of sociopolitical shifts. Premium localization is no longer just a competitive advantage — it has become a...
by Brad Ross | Aug 26, 2020 | Digital Marketing, Language Services
Now more than ever, people crave the familiar. Consumer markets have been on the trajectory of rejecting standardization and being drawn to customization. The COVID-19 pandemic has accelerated the need for localization even further. Large-scale enterprises know that...
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