by David McNamee | May 17, 2021 | Digital Marketing, Language Services
Companies tend to start thinking about content translation only when international expansion is looming. At least, that is the trend in these here United States. You may want to consider the 2.6 trillion reasons why translation should be part of the business plan long...
by Brad Ross | Oct 16, 2020 | Digital Marketing, Language Services, Linguist, Product & Engineering
Meet Joe. Joe manages localization for the DMV, and his translation just made the new driver’s manual. For some, making national or even international headlines is a dream come true, but probably not as a bad translation meme, right? Here are some tips on how to...
by Greg Larsen | Oct 14, 2020 | Digital Marketing, Language Services, Linguist, Product & Engineering
Is your translation service provider a strategic partner or merely another vendor? The distinction is key as managing another vendor can become another full-time job, draining valuable resources. With the thousands of translation and language service providers, it’s...
by Richard Roberts | Oct 1, 2020 | Digital Marketing, Language Services
Marketers often find themselves at the forefront of a company’s global expansion and responsible for creating a strategy to reach customers in target countries. While an exciting opportunity, going multinational is also a huge challenge for those tasked with...
by Greg Larsen | Sep 1, 2020 | Digital Marketing, Language Services
Businesses must meet the speed at which culture shifts. Doing so in a global market requires time-sensitive, rapid response partners who understand the nuances of sociopolitical shifts. Premium localization is no longer just a competitive advantage — it has become a...
by Brad Ross | Aug 26, 2020 | Digital Marketing, Language Services
Now more than ever, people crave the familiar. Consumer markets have been on the trajectory of rejecting standardization and being drawn to customization. The COVID-19 pandemic has accelerated the need for localization even further. Large-scale enterprises know that...
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