Why Digital Transformation Should Be Your Top Localization Strategy

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Why Digital Transformation Should Be Your Top Localization Strategy

 

Why Digital Transformation Should Be Your Top Localization Strategy

Still using a flip phone? Of course not. By now, you’ve realized the benefits of having a smartphone--it’s a camera, it’s a computer, and it’s your connection to the digital world. Enterprises large and small all understand the importance of upgrading to the latest technology. It’s critical to stay relevant and remain competitive in the digital age. 

Yet, even though translation technology has evolved dramatically over the last ten years, many companies have localization groups and language services providers (LSP) that are still using old-school, outdated, offline processes like emailing and downloading files for translation. 

Digitalization drives financial growth. Agile, corporate enterprises know that digital transformation is critical if they want to keep pace. Localization also drives financial growth. Recent studies and industry trends are finding many compelling reasons for prioritizing digitalizing localization. In its recent report, “Global Website Assessment Index 2016,” Common Sense Advisory research found “a strong correlation between a brand’s financial strength and the number of languages it makes its website available in.” In its 2012 report, "​The Impact of App Translations", Distimo said “There is a clear and demonstrable link between localization and higher numbers of downloads and revenue generated in the targeted markets.”  

In this webinar, Kirk Langston, Lingotek's VP of Sales, will walk you through the reasons why digital transformation and a localization strategy should be your top priority for success.

Speaker:
Kirk Langston - VP of Sales, Lingotek
Kirk Langston
VP of Sales
Lingotek
 

 

 

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